Privacy Policy

farmr ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website farmr.co (the "Site") and use our services. Please read this privacy policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Register for an account or join our waitlist
• Claim or create a farm listing
• Save farms to your favorites
• Contact us through our contact form or email
• Subscribe to our newsletter or marketing communications
• Participate in surveys, promotions, or other interactive features

This information may include:

• Name and email address
• Phone number (optional)
• Business information for farm owners (farm name, address, products, hours)
• Any other information you choose to provide

1.2 Information Collected Automatically

When you access our Site, we may automatically collect certain information about your device and usage, including:

• Device Information: Browser type, operating system, device type, and unique device identifiers
• Log Data: IP address, access times, pages viewed, referring URL, and actions taken on the Site
• Location Data: Approximate geographic location based on IP address to provide relevant local farm results
• Cookies and Similar Technologies: See Section 5 for more details

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Publicly available databases (e.g., USDA farm data, OpenStreetMap)
• Social media platforms if you choose to link your account
• Analytics providers and advertising partners

2. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, operate, and maintain our services
• Create and manage your account
• Process farm listing claims and verifications
• Personalize your experience and deliver relevant content
• Send you transactional emails (account confirmations, updates, security alerts)
• Send marketing communications (with your consent, which you may withdraw at any time)
• Respond to your comments, questions, and customer service requests
• Analyze usage patterns to improve our Site and services
• Detect, prevent, and address technical issues, fraud, or security breaches
• Comply with legal obligations and enforce our terms

3. Legal Basis for Processing (EEA/UK Users)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for collecting and using your personal information depends on the specific context:

• Contract Performance: Processing necessary to provide our services to you
• Legitimate Interests: Processing for our legitimate business interests (e.g., fraud prevention, improving services)
• Consent: Where you have given explicit consent for specific purposes (e.g., marketing emails)
• Legal Obligation: Processing necessary to comply with applicable laws

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in operating our Site (e.g., hosting, analytics, email delivery), bound by confidentiality obligations
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• Legal Requirements: When required by law, court order, or governmental authority, or to protect our rights, safety, or property
• With Your Consent: For any other purpose disclosed to you with your consent

Public Information: Farm listing information (business name, address, products, hours) is publicly displayed on our Site. Farm owners control what information appears on their claimed listings.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information. These include:

• Essential Cookies: Required for Site functionality (e.g., authentication, security)
• Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. For more information, refer to your browser's help documentation.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context and our legal obligations. When personal information is no longer needed, we will securely delete or anonymize it.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain exceptions
• Portability: Request a copy of your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Restriction: Request restriction of processing under certain circumstances
• Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at privacy@farmr.co. We will respond to your request within 30 days.

8.1 Marketing Communications

You can opt out of receiving marketing emails by clicking the "unsubscribe" link in any marketing email or by contacting us. Please note that you may still receive transactional emails related to your account.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and disclose
• Right to delete your personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To submit a request, contact us at privacy@farmr.co. We may need to verify your identity before processing your request.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. We take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy.

11. Children's Privacy

Our Site is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information. If you believe we have collected information from a child, please contact us immediately.

12. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" above. For significant changes, we may also send you an email notification. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: